Does anyone remember that magazine Shift back in the mid-late nineties? They were a techy-type magazine catering to , what I assume, is people in the know and cutting edge of technology. I shot this place, Metrix Create:Space, for MSN Local while they were in the midst of expanding and moving and preparing for a grand re-opening type party. The vibe while I was there felt like everyone had an urgency to get it done and move on to the next project and create more — bigger, better, faster. It felt like there was an unlying cool vibe there of people who were smart and creating things that you just knew were going to be cool. I don’t mean this in a bad way at all, but these people would have been Shift readers I think — and I think this is a photo I would have wanted to make for them back when they were still in existence!