Dailies – October 15, 2010

Does anyone remember that magazine Shift back in the mid-late nineties?  They were a techy-type magazine catering to , what I assume, is people in the know and cutting edge of technology.  I shot this place, Metrix Create:Space, for MSN Local while they were in the midst of expanding and moving and preparing for a grand re-opening type party.  The vibe while I was there felt like everyone had an urgency to get it done and move on to the next project and create more — bigger, better, faster.  It felt like there was an unlying cool vibe there of people who were smart and creating things that you just knew were going to be cool.  I don’t mean this in a bad way at all, but these people would have been Shift readers I think — and I think this is a photo I would have wanted to make for them back when they were still in existence!


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